«Lean StartUp» is a way to develop the launch of businesses and products. It was developed by Eric Ries and it is built on validated learning, scientific experimentation and Iteration in product launches to shorten development cycles, measure progress and gain valuable feedback from customers.
In this way companies, especially startups can design their products or services to satisfy the demand of their customer, without requiring large amounts of initial funding or large expenses to launch a product.
Eric Ries in Toronto University speaking about Lean StartUp
Eric Ries Discuss about «The Lean StartUp»