Content should not be reduced to traffic For years, content marketing has been presented as a tool for attracting visits, improving SEO, feeding social media or generating leads. All these... read more →
The funnel organizes, but does not always explain For decades, the conversion funnel has been one of the most widely used models to represent the process through which a person... read more →
Many companies describe customers, but do not always understand them The buyer persona has become one of the most popular tools in modern marketing. Many companies use it to organize... read more →
Three related concepts, but... read more →