Choosing channels also means deciding how much control is given away In marketing, the discussion about channels is often framed in practical terms: where to publish, where to advertise, which... read more →
Publishing no longer means being found For years, many companies assumed that having a website, publishing articles and using a few keywords was enough to build digital presence. That logic... read more →
Content should not be reduced to traffic For years, content marketing has been presented as a tool for attracting visits, improving SEO, feeding social media or generating leads. All these... read more →