Marketing is not only communication One of the most limited ways to understand marketing is to see it as the function responsible for communicating what the organization has already decided.... read more →
The mistake often begins before execution Many campaigns fail before they are launched. Execution may make the problem visible, but it rarely creates it entirely. A weak campaign is often... read more →
Many companies do marketing without a clear strategy One of the most common misunderstandings in marketing appears when activity is interpreted as strategy. A company may publish content, invest in... read more →