Choosing channels also means deciding how much control is given away In marketing, the discussion about channels is often framed in practical terms: where to publish, where to advertise, which... read more →
Publishing no longer means being found For years, many companies assumed that having a website, publishing articles and using a few keywords was enough to build digital presence. That logic... read more →
Marketing was never just advertising For many years, people associated marketing mainly with advertising campaigns, catchy slogans or strategies designed to sell more products. While those elements are certainly part... read more →