Measuring is not the same as understanding Marketing analytics has become an essential part of modern marketing work. Companies can observe traffic, clicks, conversions, opens, abandonment, acquisition sources, costs, recurrence,... read more →
Measuring is not the same as understanding An organization can have many indicators and still not understand well what the customer is experiencing. It can measure response times, ticket volume,... read more →
Growth is not only about acquiring more customers Many companies understand growth mainly as acquisition. More campaigns, more leads, more traffic, more new sales, more customers entering the system. This... read more →