Publishing no longer means being found For years, many companies assumed that having a website, publishing articles and using a few keywords was enough to build digital presence. That logic... read more →
Content should not be reduced to traffic For years, content marketing has been presented as a tool for attracting visits, improving SEO, feeding social media or generating leads. All these... read more →
The funnel organizes, but does not always explain For decades, the conversion funnel has been one of the most widely used models to represent the process through which a person... read more →
Before selling, a company needs to make value visible Before discussing conversion, funnels, campaigns or digital channels, every company needs to answer a more fundamental question: why should someone choose... read more →
Many companies describe customers, but do not always understand them The buyer persona has become one of the most popular tools in modern marketing. Many companies use it to organize... read more →
A brand does not compete only to sell Many companies interpret marketing as a fight to sell more, communicate more or gain more visibility. Although these dimensions matter, they do... read more →
A brand is not only what is designed For a long time, many companies have associated branding with visible elements: a logo, a color palette, typography, a name, a slogan... read more →
Many companies do marketing without a clear strategy One of the most common misunderstandings in marketing appears when activity is interpreted as strategy. A company may publish content, invest in... read more →
The Marketing Mix is not a list, but a system For decades, the Marketing Mix has been explained through the well-known 4Ps: product, price, place and promotion. This structure has... read more →
Marketing was never just advertising For many years, people associated marketing mainly with advertising campaigns, catchy slogans or strategies designed to sell more products. While those elements are certainly part... read more →