A brand does not compete only to sell Many companies interpret marketing as a fight to sell more, communicate more or gain more visibility. Although these dimensions matter, they do... read more →
Many companies do marketing without a clear strategy One of the most common misunderstandings in marketing appears when activity is interpreted as strategy. A company may publish content, invest in... read more →
The Marketing Mix is not a list, but a system For decades, the Marketing Mix has been explained through the well-known 4Ps: product, price, place and promotion. This structure has... read more →
Marketing was never just advertising For many years, people associated marketing mainly with advertising campaigns, catchy slogans or strategies designed to sell more products. While those elements are certainly part... read more →